In a time when portable devices are redefining the way we live life on-the-go, Microsoft is choosing to reverse that trend by releasing "Microsoft Surface", a touch screen coffee table computer featuring a 30 inch display. We've reached the brave new world of computing for a stationary generation. Forget Zune, ignore the launch of Vista and focus on this innovative new coffee table technology expanding the meaning of user-friendly furniture. It's super-sized touch screen computing designed for greater digital pleasure.
If you can't beat 'em, build a coffee table. If you build a coffee table computer they will come. Surface will re-imagine the future of coffee table books by being the the book. Be the first to have your coffee table book published on Surface (wait... that's actually a cool idea). Remember that you heard it here.
By the end of 2007, Microsoft Surface will appear in Harrah’s Entertainment, Starwood Hotels, T-Mobile USA and Resorts Worldwide. Microsoft expects to produce cheaper versions for homes within three to five years. I can wait.
"We see this as a multibillion dollar category, and we envision a time when surface computing technologies will be pervasive, from tabletops and counters to the hallway mirror. Surface is the first step in realizing that vision." Microsoft Chief Executive Steve Ballmer (Source- Tech Shout)
The launch of Surface takes place on the cusp of Apple's wildly anticipated release of the iPhone touch screen cell phone combining Mac OSX computing, iPod and cell phone. Scheduled to land on coffee tables everywhere sometime in June. I can't wait!
The lesson here is, if you can't beat Apple in portable devices, just remove a few letters (por) and simply focus on the table part. Pool table, ping pong table, poker table... YES! That's it! A computer table! Brilliant! People love tables! Look for a "Surface Bar" meets oxygen bar with pay-by-the-hour digital furniture coming to a major city near you Zune (soon).
It's yet to be seen how popular the Microsoft Surface will become. I will say this much; if history has taught us anything it's taught us that people love tables.