It has always been true that implementation is king and an accepted truth in the cliche "talk is cheap". The ability to implement a good idea or even a mediocre idea can be more valuable than dreaming up a fresh plethora of ideas that go nowhere.
To actually execute an idea means to give it life beyond the thought stage and written white pages. For an idea to live it needs to be launched and implemented well. For it to thrive it needs to be worked, shaped and nurtured mostly by trial and error. That is all part of the implementation process. It takes tremendous inertia, enthusiasm and frankly a bit of old school moxie to push an idea beyond the launch point.
It's at this stage that the hard work begins, because no matter how well we implement an idea it still takes people to latch on until they can catch on, then they tell somebody and so it grows. Here is where we rely on the buzz to keep our idea afloat. Most times this area of planning is sorely neglected, it's called marketing. We can implement a great idea well but market it poorly. We can market a lesser idea really well and find success like selling Antenna Balls online. Jason Wall did just that, he is now making millions. Without both buzz and good marketing giant ideas come crashing to the ground with a lesser stone than David could have ever used on Goliath.
Look at Pets.com or Crystal Pepsi as a few examples of Goliath falling. Remember the Apple Newton message pad or how about the Power Mac G4 Cube? The G4 Cube has actually had an incredible after life being used as a fish tank by serious Apple fans. No matter what the end result is, fortune or fish tank, without the critical step of implementation, without launching, you will never know what your ideas can do. Failure to launch has it's own rewards. Think about that.
Marketing guru Seth Godin had this to say on big ideas;
"Ideas are easy, doing stuff is hard. If you've got ideas, let them go. They're probably holding you back from the hard work of actually executing." Seth Godin
Be encouraged today, give birth to your ideas, clear the runway for one to take off. Ground the many so you can set your focus on the flight path of the one. It only takes one.