It's easy to get caught up in going with the flow and following the trends. It's not so easy to carve out your own path or develop a way that is not flowing in the same direction as everyone else out there. It's never easy choosing a different bearing, away from the accepted standard.
Look at the iPhone. It's a standard maker that all of the other cell phone manufactures now want to emulate and will be measured against going forward. It completely shifted the flow in a new direction right out of the box.
Stop focusing so much energy on going with the flow. The truth is, you are the flow. You can make a difference. Believing it is the hardest part.
"Dont' go with the flow. You are the flow." Sugi Tanaka