It's Black Friday. So what? It's really like any other Friday when retailers put specific items on deep discount. The only difference is on Black Friday you must perform acts of long-suffering to obtain those deals starting at midnight. That sounds more like a retail addiction to me. Other than attending these events for the thrill and pure sport of it, like you would enjoy downhill skiing, I see little long term value for us common folk.
hatever perceived savings you gain in cash will be traded for your precious time. The end result is, no matter what day you choose get your shopping fix for the holidays, the retailer ultimately wins. Just look at the average price on ribbon, wrapping and bows. I call that a win!
I love giving gifts and I love picking out special gifts for everyone that takes up space in my heart. But the reality is this, an inheritance is something we leave to our beloved, a legacy is something we deposit in them. That takes intimate connection, time together and an investment much bigger than any Black Friday can ever deliver. I encourage you to examine how you give this season and consider depositing equal parts legacy into the ones you love. That truly is a gift that no one else but you can give.
Read Seth Godin "Making Your Customers Uncomfortable