Starbucks gave me a free grande latte today for the right reason. It was free but it still cost me. Since Howard Schultz has recaptured the helm at Starbucks a lot of sweeping changes have been put into effect. Here's the deal. If you use a registered Starbucks card like I do, you gain a few extra privileges. One privilege that I benefit from is free soy milk that typically costs me forty cents extra per cup. That's a great deal since everyone seems to charge extra when choosing soy milk.